Back to articles

The beauty of today

Medicart Web Magazine
Make an appointment

If the last few years have been synonymous with great changes in our society, the concept of beauty is no exception. Beauty was once relatively static and left little room for individuality. We were conditioned to perceive beauty in a certain way. Especially in the last few decades, the definition of beauty has continued to evolve. Fortunately! Personalities, events, new ideologies have gradually pushed this concept to undergo a sudden and urgent transformation. The beauty now makes room to people of color, plus sizes, bald people, gray hair, etc.

While we are now in a better situation, utopia is far from being reached. Perhaps we need to redefine beauty as something more than aesthetic before achieving it.

Far be it from me to try to define a concept as subjective and relatively complex as beauty. Beauty is personal. Paradoxically, it is also universal. It is born in the eye of the one who discovers it. When I look at my daughter, I see one of the most beautiful people in the world, not because of her appearance, but because I know her glowing personality and her infectious joie de vivre.

To me, beauty is more than just aesthetics. It is not limited to features that are deemed more attractive than others by society. It is becoming less about looks and more about self-confidence, individuality and elegance. Beauty is characterized, among other things, by the charisma that a person exudes on a daily basis.

The elegant Audrey Hepburn, whom I am particularly fond of, said “beauty is being the best possible version of yourself”. Beautiful people are those who exude beauty in everything they do and are. They accept their flaws as much as their qualities and fully assume their difference.

If it is true that we need beauty in our lives, perhaps we should see beauty as not only something we should have, but as something we should be.

Julie Bédard, President of the Medicart Coporation

This article first appeared in the April issue of Medicart’s free web magazine. To subscribe, click here.

Keywords for this article
Related articles
On our blog
  • Portrait of Sara Couillard - Perseverance in the r...

    Immersed in the world of cosmetics since she was 16, Sara Couillard quickly developed a keen interest in the beauty industry. Five years later, the director of the Epiderma clinic...

    Read more
  • 4 Skin Products to Take Care of Your Skin This Sum...

    Summer has finally arrived! More than ever, your skin deserves adequate protection from the sun’s harmful effects. Applying an effective, quality sunscreen is essential, and...

    Read more
  • Our best tips for a beautiful summer

    Summer is FINALLY here and excitement is running high!Synonymous with adventures, vacations and sunshine, the summer season is the perfect opportunity to enjoy each day to its ful...

    Read more
  • Marie-Pier Frenette, Vice President of Marketing a...

    In many ways, working in marketing and running a marathon are not very different. Both require exhaustive planning, sustained effort, impeccable determination and the ability to a...

    Read more
  • Lise Watier, from pianist to pioneer

    As a child, she dreamed of being a concert pianist. As an adult, she became a researcher and then the host of a television show devoted to women. However, it was as a businesswoma...

    Read more
  • Addiction in times of a pandemic

    The pandemic has put Canadians to the test. 2020 has undoubtedly been a challenging year for many, especially those with addictions. According to several surveys, substance use ha...

    Read more
  • 7 tips to stop emotional eating!

    The health crisis has affected the morale of many people. Stress and anxiety levels continue to rise and food is quickly becoming a source of comfort. Working from home, with the ...

    Read more
  • 10 charities supported by the Medicart/Epiderma ne...

    At Medicart, our mission is to enhance the natural beauty of our clients, while listening to and respecting each individual. But we want to do more. As a community-minded company,...

    Read more
  • The 3 steps of wine tasting according to sommelier...

    She is a true sommelier not only in Quebec, but throughout the world. She has made boldness a life principle and demonstrates great authenticity, unequivocal charisma and undeniab...

    Read more
  • 4 tips for aging gracefully according to Dr. Mai H...

    Recognized for her passion and humanity, Dr. Thi Nhu Mai Ho has been practicing at Epiderma for 10 years now. Her unique approach and great precision make her a preferred address ...

    Read more
Read more on our blog
Not sure? Let's meet