When the very first Epiderma clinic opened in Quebec City 20 years ago, the beauty treatment industry was very different from what it is today. At the time, aesthetic technologies were only just emerging. In fact, laser hair removal was far from being a commonly established practice, with procedures being inaccessible to the public and reserved for the elite who frequented the clinics.
It was Pierre Montminy, a visionary entrepreneur, who took over the banner in 2003, determined to develop a burgeoning market and make beauty treatments accessible to everyone. Through a protocol that ensures safe treatments that are consistent between clinics as well as the rigorous and ongoing training of its staff and its cutting-edge technology, Epiderma is recognized as a distinguished Quebec figure and a pioneer in the industry—one that has quickly established itself as a leader in the field of laser hair removal.
From a banner specialized in laser hair removal and microdermabrasion, Epiderma has since blossomed into a respected network of 28 clinics providing a complete range of medical aesthetic services at affordable prices to a wide-ranging clientele in 20 cities. Epiderma has built on its achievements while repeatedly renewing itself over the years and continually expanding its services in order to keep pace with societal changes.
“I’ve always believed that great things can be accomplished if you take it one step at a time,” stated Pierre Montminy, President and CEO of Epiderma. “I am pleased with what my team and I have accomplished and proud of what we have become: a strong and healthy company that evolves along with the changing needs of its diversified clientele, firmly rooted in our communities but undeniably focused on the future.”
Epiderma is also committed to being a responsible corporate citizen and has resolutely demonstrated community involvement. Since its inception, Epiderma has contributed as much as possible to several causes close to its heart, mainly related to the well-being of women. Whether by granting yearly scholarships to students in esthetic programs, donating over $100,000 a year (for five consecutive years) to non-profit organizations dedicated to women in difficulty through the Epiderma Foundation or by contributing to different charitable initiatives aimed at promoting well-being and diversity, the company makes a point of investing itself and giving back to the communities in which they operate, year after year.
Today, Epiderma ranks among the most recognized brands in Quebec. Acclaimed for several of its ad campaigns (finalist at the 2019 Crea awards, two-time winner at the ADCC awards in 2018), the company received two Fidéides awards from the Chambre de commerce des entrepreneurs de Québec for its outstanding contribution in terms of “Distribution and services” and “Application of optics and photonics.”