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The beauty of today

Medicart Web Magazine
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If the last few years have been synonymous with great changes in our society, the concept of beauty is no exception. Beauty was once relatively static and left little room for individuality. We were conditioned to perceive beauty in a certain way. Especially in the last few decades, the definition of beauty has continued to evolve. Fortunately! Personalities, events, new ideologies have gradually pushed this concept to undergo a sudden and urgent transformation. The beauty now makes room to people of color, plus sizes, bald people, gray hair, etc.

While we are now in a better situation, utopia is far from being reached. Perhaps we need to redefine beauty as something more than aesthetic before achieving it.

Far be it from me to try to define a concept as subjective and relatively complex as beauty. Beauty is personal. Paradoxically, it is also universal. It is born in the eye of the one who discovers it. When I look at my daughter, I see one of the most beautiful people in the world, not because of her appearance, but because I know her glowing personality and her infectious joie de vivre.

To me, beauty is more than just aesthetics. It is not limited to features that are deemed more attractive than others by society. It is becoming less about looks and more about self-confidence, individuality and elegance. Beauty is characterized, among other things, by the charisma that a person exudes on a daily basis.

The elegant Audrey Hepburn, whom I am particularly fond of, said “beauty is being the best possible version of yourself”. Beautiful people are those who exude beauty in everything they do and are. They accept their flaws as much as their qualities and fully assume their difference.

If it is true that we need beauty in our lives, perhaps we should see beauty as not only something we should have, but as something we should be.

Julie Bédard, President of the Medicart Coporation

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